Explainer Videos: Planet Labs PBC, Walgreens, Pfizer, Cooper Companies
A company that photographs the entire planet every day, for people who’ve never thought about satellites. A new technology, for a CEO with ten minutes. A new-business pitch, for a review committee that’s seen everything. An HR program, for the employees hardest to reach. Each one in a form people watch to the end.
client
Planet Labs PBC
Walgreens
Pfizer
Cooper Companies
role
Concept
Art direction
Team management
AI workflow design
AI execution
deliverables
Creative direction
Script editing
Graphic design
Audio tracks
Animated images
employment
frog, a Capgemini Invent company: Walgreens, Pfizer
Freelance designer: Cooper Companies
Artist: Planet Labs PBC
Concept video
Planet Labs PBC photographs the entire planet every day, using a constellation of shoebox-sized satellites launched in flocks. The scale of it is the hardest part to convey — and the part that makes everything else about the company make sense.
No brief, no client. I made this to find out whether I could explain a company’s whole premise in under a minute using only type, image, and score. A real Dove flight unit, NASA deployment stills animated into a camera move, a licensed murmuration clip, and generated orbital footage for the rest.
An independent concept piece. Not commissioned by, affiliated with, or endorsed by Planet Labs PBC.
Technical project video for a CEO
CEOs have limited time, and they want the shape of a technical idea rather than its mechanics. So, I concepted a short, high-level explainer video — enough to understand what Project P was and why it mattered, and nothing beyond that.
Because there was no budget, we made the video ourselves. Two of my direct reports built the animated characters, a copywriter drafted the script, and the designers recorded the voiceovers. No production company, no talent, no money — a team that wanted the idea to survive the meeting.
The CEO understood Project P immediately and gave it the go for further exploration.
Quick, low-cost pitch video
At frog design, a Capgemini Invent, we had a last-minute opportunity to pitch for all of Pfizer’s marketing content business. I thought a short video could give the review committee something quick and entertaining before they worked through pages of written proposal.
With no budget and no time, I built it from sampled stock footage, worked with a copywriter on the voiceover script, and used AI audio and music sampling for the sound.
We were invited into the final round.
Reaching younger employees
Cooper Companies had a large population of Gen Z and younger employees — an audience that didn’t engage with PowerPoints or leave-behind booklets. But the company needed them to understand its Performance Empowerment Process (PEP).
Video is what this audience already watched every day. So, I created an animated explainer, using AI tools (Powtoon, Murf) for the animation, music, and audio to produce it quickly and at low cost.
75% improvement in PEP engagement across all employees — and 100% among the company’s youngest.
